Blog Writing Services
Blog writing is yet another important element of the online industry. While managing is a healthy blog where the users, readers interact and participate with each other is almost every company's dream; not all of them know how to come up with compelling, user-engaging content. We follow an internal workflow that ensures the content is up-to-date, interesting and exciting for the readers, so that they not only active on your blog, but also become your "Tribe." In short, they become your word-of-mouth marketers and promote your brand. Not to mention, if the blog is properly managed, then it can be a great strategic and branding asset for the company. Thus, our blog writing services take extreme care while creating content for company blogs.
Here's our internal procedure for our blog writing services:
Starter Package
1 Blogpost $15.99
- Well-Researched Topic
- Submission on the Blog
- Image Inclusion
- Tagging
Standard Package
12 Blogposts $165.00
- Well-Researched Topics
- 12 Blogposts Per Month (3 Per Week)
- Brand Building
- Submission on the Blog
- Tagging
Platinum Package
12 Blogposts $199.00
- Well-Researched Topics
- 12 Blogposts Per Month (3 Per Week)
- Submission on the Blog
- Brand Building
- Facebook, Twitter & LinkedIn Submission
- Tagging
Even though it sounds as the most logical thing to do, it’s not. Unless and until you give it a shot yourself, you won’t know how badly your sales person may fail. So the golden rule is, before going out there and a hiring a sales person, roll up your sleeves and get the hands dirty doing it yourself for a few weeks or even months.
Common sense says that it’s not easy to teach someone how to sell your product if you’re unable to do it yourself. Even if you’re not a super sales person, you do need to spend a considerable amount of time teaching the person you hire the ins and outs of the sales process.
What Department Are You Targeting?
When and if you’re selling a product or a service to another company (a business to business deal), you need to be sure of what department you’re going to be selling to. No, you can’t figure this out later on sometime; you need to do it now. Are you going to help the company track their marketing data with your product? Are you going to make their customer service better with your amazing software solution?
It really does matter which department you choose to go for, because trying to sell to multiple departments is only going to make things harder for you. The easiest department to go after is the sales department due to the fact that sales help the company make money. On the other hand, departments such as customer service or marketing cost the company money. So be wise when choosing a department within a company that you’re selling to.
Have a System in Place
Hiring a good sales person to take care of your sales is nice, but it alone won’t make your company a raging success. You’ll have to make your sales process more detailed and elaborate in nature so that you can have different groups working on different areas of sales.
Having a system, a complete process in place is important if you want to consistently grow your company’s sales. For example, your company may have a dedicated team for lead generation and another team for generating inside sales. This is how you work towards scaling your sales, by having relevant teams for the different aspects of your sales process.
Sales is the most important driving factor behind the success of your company, but it’s also the not an easy thing to become good at. Here’s a valuable tip before we sign off: when hiring sales people, make sure you hire slow, but fire quick, because ultimately keeping a sales person is expensive in the long run.
But, just like before setting up any business, one needs to truly understand the potential benefits of it, prior to starting a company blog, one must comprehend its real benefits – benefits that leave them with no choice but to start it.
Today, I am going to break down 7 basic yet most important advantages for you; note that I said basic – which means, these are the crux, the main reasons why majority of corporate and SME’s are creating their own blogs. Anyway, let me cut through the chase and get straight to the point now.
1. Positioning as an Expert – Being in Demand
Do you know more than 70% of social media consultants, Internet marketers, startup advisers, evangelists, and businesses run their blog only to present themselves as an expert in their respective niches?
Sounds surprising, isn’t it? It indeed is – in fact, I am sure if you ever want to have your own blog, then you would also try to portray as an expert to your audience; it’s just the way how business blogging works. Some of the major benefits of becoming a niche-specific guru are:
a.Forecasting
What if your clients consider you as a forcaster in your/their niche? Obviously they would be delighted if they get to know the trends in advance; so when you position yourself as expert, you can leverage upon this key aspect of growing your clientele.
b.Generate New Ideas
Innovation is always a great tool to provide greater satisfaction to the customers. And when you become a guru in others’ views, your innovative skills that reflect in your blogposts will set you apart from your competitors who know or do anything innovative in their businesses, and this is what clients expect – “solving their problems innovatively.”
c.Differentiate B/W What Works & What Doesn’t
The very reason due to which the majority of the web entrepreneurs, startups fail because they live under the rock and do not know what’s right and what’s wrong; I am not referring to mistakes; mistakes are good, they are our friends, they make us enhance. But, when you can save them from making those silly mistakes, then why not? You can do this exceptionally well via your blog.
2. Build Your Network
Internet generates more than 30 million clicks every day when small, niche specific blogs reflect on the search engines’ 1st and 2nd page. This shows the number of people who are interested in reading blogs of their interest. Okay, I understand that; now tell me about the advantages of building a networking or a tribe (in Seth Godin’s terminology). When you have more number of people in your tribe, you can:
a. Lead the community wherein hundreds and thousands would literally take every possible action to promote your business in the form of “Word-of-Mouth” marketing.
b. Not to mention, you can always enhance your core competence by listening to genuine comments, reviews and suggestions.
c. Earn more clients; well, it’s quite obvious that when you have an N number of people going gaga over your company or you, your brand value would enhance exponentially making more & more people wanting to use your service, take your advice.
3. Controlling Your Niche
The idea of having a business blog to be a niche expert has evolved in the recent past; presently the game’s not all about being the “Go-To” person in the industry, it is about controlling your entire industry.
Well, I know, that might sound fluff, but it is true – with a powerful business blog, you can have control over your entire niche. Sounds good, but are there any advantages of being an authority in it? Of course, there are; below written are few:
a. You can be so impactful that can leave a dent in the industry. For example, your niche might not support a “A” business model, but you, as an authority believe that “B” – an innovative business model would be more beneficial, but your competitors don’t buy your idea – you can implement the idea and leave the industry wondering what you did and how you did.
b. Grow your own niche – pretty broad, isn’t it? But frankly, this can also be done with a powerful business blog. When you gain control over your market with the help your customer feedback, you can grow it in multiple sub-niches.
4. Improved Web Presence
Your business, when updated and read by thousands, can have a greater and a unique web presence. And, in my opinion, businesses, especially small businesses can have their web presence in three different and broadest categories with the help of their blogs; these companies can have their blogs as a channel in three broad categories.
• Communication Channel: You can communicate your readers to update them with new offerings, services, pricing, etc
• Marketing Chanel: Your business blog can also be a huge marketing, strategic asset that can provide instant exposure to your latest products or services.
• Knowledge Hub: Last, you can gradually build a massive knowledge hub for your clients, which will help them grow their business.
5. Customer Support
“Customers don’t expect you to be perfect, but they do expect you to fix things when they go wrong.” So, what are ways to resolve their broad queries? Of course, you cannot use your blog to answer all the tiny-miny questions, but yes, during the time of controversies and times when a bunch of your customers have the same problem, you can simply update your blog with the appropriate solution.
Some top companies that use their blogs to provide customer support:
• Signal Vs Noice
• PayPal
• Grasshopper Group
6. Save Expenses – Really?
Yes, that’s right! Your business blog is competent enough to do the job of a marketer, an advertiser of your products and services, customer support platform, positioning yourself or your company as a pro in the industry, and a brand builder.
Remember, in order to maintain a high-end business blog, all you need a good, no great content writer who can convey your message across in the best yet the simplest way. What does this mean? This, in a layman’s terminology, means you can save a lot of your expenses by investing your time on just one blog – no additional investment. Period!
7. Build a Brand
If I am to bring all the above advantages of business under one roof and name it in three words – then it would be “build a brand.” Blogs are indeed the most powerful asset a web company can ever possess to create an ever-lasting impression on the possible clients and customers. Apart from the above list, a good brand built with the help of a blog will allow you to:
a. Leave a positive impact not just on individuals but also on the industry, effortlessly.
b. Increase your business potential, both in terms of revenues and clientele.
c. Get true admiration – something similar what Apple users have for Apple Inc.
d. Take the biggest slice of the entire market share.
Conclusion
If you want to grow your traffic, business and revenue, you need to comprehend the true benefits of possessing a blog for your blog. It is more than just a website where you upload content time and again – it’s gives strategic, commercial, and long-term benefits that nobody would ever want to miss out on.