Finding good article writers has always been a challenge. But for some, it is a cake walk.  Ever wondered why? Well, those who find a good content writer or even article writing services easily get creative in their approach.

They figure our uncommon ways that nobody uses. That’s what you also need to do. Content is the backbone of any online marketing efforts these days. In fact, 2012 is the year of content. The more quality your content is, the easier it would get ranked. Bring you traffic. Grow your business.

Therefore, the writer you choose must be well-versed with the do’s and don’ts of content production.

Listed below are some uncommon ways that you can use to get ranking:

College Graduates

Ever thought of approaching college students to do the writing job for you? Most college students especially those in literature and arts are in search of part-time jobs to support their expenses. You can reach out to them; however….

The question is, where do you find college graduates? One of the easiest ways is to lookout for colleges that offer degree in literature, English, psychology, etc. These students have great familiarity with writing and on proper guidance, can provide you with great content. Now, where do you find students?

Once you find such colleges, find out their Facebook fan pages. Facebook has a lot of students active on it, especially on the fan pages of their colleges. You just need to place an ad on the subject and get most from it.

You can repeat the process with different colleges and universities. I’m sure, in a matter of couple of days, you can easily find few good articles writers that can produce great content for your business.

The best thing here is – almost every college in the country conducts literature classes and it is not limited to just one country. Or if the college is in your city, you can even go there personally and personally speak to few quality writers.

Facebook Ads

Facebook Ad revenue is growing quite rapidly. Reason for that is – Facebook has got thousands and millions of users that can be targeted for almost every business.  One of the best things about Facebook ad revenues is that, ads can be displayed to extremely targeted people.

Unlike Google AdWords where ads can be displayed only based on the country and city, Facebook Ads can be placed based on a person’s interest. I mean, if you want to hire a writer, you can place an ad and it would be displayed only for those who are into content writing.

Not only that¸ since Facebook has almost everybody on it, finding relevant people won’t be difficult for you. Make sure to place your ads only for those who are – either content writers or into English literature or who have experience in the field. The more targeted you go, the sooner you’ll manage to grow. That’s how it is!

Plus, your Facebook ads would also be described to people who own article writing services or content writers who work on oDesk. Basically, it is the biggest hub of content writers that you can approach and find ideal content writers to help you with your business.

Bloggers

There are several top-class bloggers who simply love writing. Now, I’m not speaking about professional bloggers who make a living out of  their blogs. Those guys are generally too busy to write or you; however, you can always check with them.

There are thousands of blogs on Blogger.com and WordPress.com. You can go through their blogs, their likes, dislikes and interests. Out of 10 people, the success rate would be at least 30%. One advantage of following-up with these blogs is that – you can people relevant to your business.

And, if you can convince them to write for you; nothing better. This might take a little time for you but it’s time worth-investing. The key here is to negotiate payment and make them write exactly the way you want it.

Since you would already know that they are good at writing, it wouldn’t be really difficult to get the best out of them.

Ezine Articles

Not a lot of people try this. Ezine Articles is one of the biggest article directories in the world with hundreds of writers writing on various topics day-in and day-out. If you want to have the best content writing job done for your business, then you can look into the article writers of Ezine Articles.

The best thing about this article directory is that – you can find several relevant web content writers relevant to your niche. If you’re into health industry, then there are many writers writing on health; same with Internet marketing and entrepreneurship.

The only problem you might face is analyzing good profiles out of hundreds of them. However, since you can go through their articles then and there, it shouldn’t take much time for you.

You can choose the writers based on the number of articles they have written too. The more the articles, the more experienced that particular writer it.

Now, Ezine Articles is not only article directory out there. You can replicate the same strategy with other article directories too. Most of them have their writers listed along with the article. Once you like the article just approach the writer.  As simple as that!

Search Engines – Article Writing Services

I know search engine is not an uncommon way to lookout for something. But here, we’re speaking about using different keywords for finding a lot of resources. What most people do while they search for anything on web is – they don’t use too many keywords.

You can not only search good writers by typing in article writing services but also by using keywords like – quality article writing services or best article writing services. In fact, you can try all the keywords present on Google Keywords tool to new phrases, new words to get your job done.

Remember, the deeper you go with finding the keywords, the more results you would get.

Conclusion

Finding great writers for getting your content written can be a daunting challenge when you go through conventional ways. But the same process is significantly simpler if you get a bit creative. You’ll find article writers that write great, are helpful and reliable.

What other ways do you know of choosing good writers for your business? Do share with us in the comments section below.

Hiring a good SEO writer is one of the toughest tasks for an Internet marketer or a person in online business. It takes lot of efforts to find who the right person for the job is. Companies spend thousands of dollars on search engine optimization, and if they aren’t able to find a suitable person or a well-established SEO article writing service for the job, all the money is on stake.

Considering the high demand for SEO articles and less presence of content writers in the market, it’s always better to hire an article writing service.

They’re well-versed with the ins and outs of the industry and are in perfect position to advice what type of content would flourish your site’s ranking on the web.

However, it’s important for you to check few things before you purchase content from SEO article writing service providers.

Even though they provide quality article writing service, you shouldn’t forbid checking these three common mistakes committed by them.

Keyword Stuffing

Earlier, when search engine optimization practices gained significance, keyword stuffing was one of the finest ways to get page ranked. But, that’s not the case now. It’s not necessary to repeat the keyword time and time again and make the whole content look blown out of proportion.

Instead, the normal keyword density as practiced by the best article writing service is 2% to 3%. Pages that have more than prescribed percentage of keywords are subject to penalty from   Google for cheating the system.

The chances are such that the website might lose its page rank completely and become a victim of Google Panda.

Some of the common keyword strategies where most article writing service providers make mistakes are:

Homepage Title Tag – Most people know that title tag matters. But what most people don’t know is, keyword should be the first word in the title.

Ex: If your keyword is CamelBak backpacks, then your title tag should be CamelBak backpacks rather than what are CamelBak backpacks. Get it?

If your article writing service provider doesn’t know this fact, then the title won’t get any benefits.

Header Tags – Header tags are another important factor considered for overall search engine ranking.  The correct way of using header tags is:

• Main keyword in the header tags including h1, h2 h3; although it is not important to use in the header tags, sometimes it might not be a bit difficult to use one keyword in all the tags.

Image Tag – Another essential way of keyword usage is using in the image tag.

Though there are many other mistakes that people make in their keyword strategies, these are perhaps the most common and must be avoided at any cost. Whether the content is being written by a freelancer or by a service provider.

Improper Way of Placing Keywords

Not just keyword density but also wrong placement of keywords could ruin the chances of growing the page rank. This is one of the most common mistakes committed by SEO article writing service or content writers to be precise.

Therefore, it’s important to check where the keywords are placed in a sentence or in an article that’s being promoted.

The keyword placement should look natural and not out of place. It should go along well with the sentences. This gives a pleasant experience to the readers and at the same time do what’s required to improve your page rank and drive traffic to your site.

Few of the best ways to use keywords across the content are that most content writers make mistakes are:

• Not using the main keyword in the first sentence of the content piece.
• Not sprinkling the keyword across the article is another big mistake that most people make.
• Not using keyword in the header tags and in the last sentence of the content piece.

These are some of the common mistakes that majority of content providers commit whenever they try and write great articles.

LSI Keywords

Latent Semantic Indexing keywords are the general keywords searched by the Internet users. These keywords do play an important role in bringing the page on top of Google. However, most SEO article writing service providers may differ on this point. They wouldn’t agree that LSI keywords would make a big impact. They are correct to some extent because the role of LSI keywords cannot be denied.

But, the common mistake committed by SEO article writing service is that they tend to post too many LSI keywords in the content.

A couple of quick tools to find highly relevant LSI keywords are:

• Google Related Search Terms
• http://www.lsikeywords.com

The key is to come up with around at least a couple of LSI keywords per 100 words. The more the LSI keywords the better. Simple!

Whenever you wish to get SEO articles written by SEO article writing service, ensure that these common mistakes are avoided. This will not just improve the quality of the content but will make every single penny spent worth it.

High Quality Article Writing Service

Finding the right high quality article writing service has always been a challenge. But a bigger challenge, in my opinion, is getting the most from their services. While most companies know what they want, what they fail at is – getting the content done as per their requirement.

If you are interested in learning how to get the most from your content service providers or article writers.

Keep reading for some easy and effective techniques to learn how to get the content that your readers would love, from your SEO article writing service.

To get started, here are a bunch of things that you need to follow:

1.      Be Sure of Your Audience

You have to be absolutely sure about who your audience is. Because ultimately that will determine how you need to position your business. It also helps you comprehend what kind of content your audience would prefer.

To get into more specifics that you want:

• Learn about your readers’ demographics
• Know their age group
• Know how would them to perceive your project

This would allow you to come up with not just content but strategic content that can create an impression on your readers.

With such great clarity, you can easily pass on your requirements to any high quality article writing service. And when they deliver the article, read them out; even better make your team read it.

Checkout if it actually accomplishes the purposes you planned out.

2.      Ensure That the Content is Scannable

The best content is often determined by its scannability. If the content that your high quality article writing provider produces is difficult to be scanned, consumed, it is of no off.

Studies have shown that when content is written in short, crisp manner, it improves bounce rate drastically and boosts the ROI.

Few vital traits of scannable content are:

• Critical points are bolded, italicized and highlighted for easy consumption.
• It follows the KISS formula.
• It has relevant images that represent the whole idea.
• Has large headings and sub-headings.
• Takes the reader in a step by step fashion.
• Small and to-the-point paragraphs.

When you explain how you want the content to be, make sure that repeat these points to the article writing service provider.

The irony is, most service providers – in spite of having experience – don’t know how to create scannable content.

So, remember to check out the scannability aspect of your content whenever you get articles written for your website.

3.      The Articles Must be Reasonably Long

Darren Rowse of Problogger once conducted small survey on his website and found out that average readers stay 96 seconds per page. This shows that article length matters when it’s about reader attention span.

Some suggested that the post length should be longer, while others advised them to be shorter. The truth is – it should be around 1000 words.

Content with 1000 words in it represents quality/value. However, one needs to provide value in it. So, rather than having 1000 words of fluff, it is advisable to have 1000 words of value.

And, every page that provides value to the users, Google consider to be an authority. Period! So, obviously, with quality for readers, authority in Google’s view, your page is bound to rank higher than other pages.

So, whenever you place an article writing order, make sure that the word-count is good; if not 1000, it should at least be 600 words.

Apart from that, checkout the SEO elements the article writer or the content writer has included in the copy.

Most businesses do not know these vital and critical aspects of article writing. But you’re lucky to have landed on this page. Remember, as long as you make the high quality article writing service adhere to the above guidelines, you would receive best article writing service for your business.

But just owning a blog is not enough. If you really want to be proud of doing something noticeable and from your own, you must keep your blog active. Keeping a blog active is the first and foremost reason of creating a blog. If you cannot keep it active then you are just making your blog look like a blot in a colorful spectrum of scores of quality blogs.

But there are other reasons, reasons that will benefit you in every way, to keep your blog active. And this post you shall learn about 10 reasons your blog should always be active.

Reason #1

Constantly updating your blog will fine tune your writing or photography or art skills. When you create a blog you post poems, stories, articles, photographs, videos or art on your blog. And when something that you have created is public you would want it to be good, you would want it to be appreciated and so for this you will constantly improve the quality of your work.

The passion for improving, posting and garnering compliments will make you use your blog actively and using your blog actively will make your dreams – both petty and big – come true.

Reason #2

Constantly improving your blog will automatically create your own style, a trademark of yours. This will either make you a famous blogger, a novelist, a distinguished poet, an established photographer or a famous artist. A blog is your window to success.

Reason #3

The world of blogging is awesome in the truest sense. To those who do not read or do not indulge in creative and informative matters it might look dull, boring, uninteresting. But to those who know its true value, they will make your life much more colorful than it currently is. And to get to know such wonderful people you need to be active on your blog and connect with other bloggers.

Reason #4

When you blog actively you gather readers. When you gather readers you have a purpose of blogging. And when you have readers who love what you post, you will have a portal to up your mood whenever you feel down. You make people happy and it makes you feel your worth.

Reason #5

If you use your blog actively, you will increase your presence in the results of Google’s web pages, the more active you are, higher you climb in Google’s ladder of recognition. More traffic will increase your revenue through your blog. And earning money will motivate you to keep going on.

Reason #6

When you keep blogging you will feel that you are running out of ideas to blog on. This is when you start researching on various topics all over the internet. In hunt for valuable, unique and crowd attracting content, you will dig deeper and deeper into topics of every type and through this your knowledge will increase to an unimaginably new level. Knowledge is everything. When you have this priceless treasure of immense knowledge you can boast about it and feel proud in the truest way.

Reason #7

By actively blogging you can turn this blogging hobby into a full time profession. You can earn a full time income through something you love doing. You can write for yourself or write for other bloggers or blog sites. You can become a guest blogger or marketing blogger.

You can start a blog writing service and hire more blog writers and make it into a full time office. A blog writing service is the one of the best ways of earning money online. Blog writing services aren’t dependent on Google but are actually paid in high amount by various owners of different websites.

Reason #8

Active blogging and visibility in Google’s top pages will attract attention of people in different industries. If you have command over a particular subject, chances are that through your display of writing skills and your placing of knowledge in a professional manner these people might approach you and offer you a contract to work with them.

In Conclusion:

There are several more reasons to keep your blog active. You must always remember that the motive behind the concept of personal blogging was to make people write their experiences, their knowledge, to spread what they know and to grow their confidence in themselves. Blogging is for the ones who want to be active. If you are one then Blogging is the best thing for you.

The success of marketing depends upon catching the attention of the reader, making the potential customer go through the content, gain information about the product, buy or recommend it and thus improve the quality and value of the particular brand.

A content marketer shares the idea to force through a decision to its selected audience and make profit out of content writing.  A majority of the content marketers prefer creating a new set of information in order to maintain uniqueness of their marketing material.

There are different media to market content, namely;

Television advertisements, radio, product reviews, how to articles, reports, online videos, newspaper, magazines, online pop up advertisements. In this article you will get to know about the top 4 content types for your content marketing.

1.      Product Reviews

Product reviews differ from product to product. For example you need to write a product review for an educational institution. To market it, you need to write on educational DVDs, short and long term courses, various facilities, its services and performance.

If you are writing a product review on, say a shampoo, you will be needed to write on the qualities, quantity, ingredients, and superiority over other rival products of the shampoo. Different products must be marketed with different content.

 2.      How to Articles

How to articles are popular on the Internet; whether it is about writing a great sales copy or making your pet use the litterbox. There are several how to sites that provide an endless list of how to content. How to articles are to be written for topics such as grooming your cat, fixing a generator, applying for an insurance, cooking, troubleshooting, job, travel, et cetera.

How to articles are written in a brief, causal, and step by step manner so that the reader feels he or she is being explained face to face. A how to article’s success is in simplicity, friendliness, and detailed explanation.

People looking for how-to-tips are restless by nature and they need to roll their eyes over simple and short sentences. A lengthy article will discourage the reader and your article will lose its credibility.

 3.       Videos  

Creating a video of your product is the most easy-to-the-eye method of content marketing. The problem written content is that people find it too lazy to read an article. That is a natural human behavior, wanting comfort in everything.

Creating a video has a chance of making your content more popular. Video upload sites like YouTube have an everyday traffic of scores of millions. The chances of your video to be noticed are high.

Proper techniques of videos marketing will attract user attention, techniques like choosing the correct tabs, attractive colors, proper direction, good execution of the idea, less of fluff and more of straightforwardness, different ways of conveying the message – direct and indirect.

4.       Reports

Reports are lengthy documents, often of pages ten or more. Reports are written on scientific, medical, financial, political, and educational content. Reports are sources of knowledge. These can be put directly on the webpage or can be downloaded to the computer from the internet. Reports are read by experts and students of the above mentioned fields.

These content marketing methods are popular, easy to work on, and have high profit potential. All you got to do is to find the best article writing service or a great content writing service provider i.e. obviously when you can’t produce content yourself.

How to find the best article writing service?

Best Article Writing Service

Here, in this post, we’ll try our best to help you comprehend about types of article writing service providers in the industry and how you can identify, select the most suitable provider for your online business.

Before we dig further into how to identify the best service and what questions to ask while chooseing an article provider, let us first comprehend the different types of content writers or article writing service providers.

Different Types of Article Writing Service Providers

1.      Low Level

This is the first category of article writers with absolutely no good experience whatsoever. All they know about content writing is – there is a demand in the industry, they need work, and they begin hunting for projects.

• This set of web writing service providers have very less or no experience in the industry. Most of them even unaware of the different types of articles, content pieces that are present in the industry.

• After Google panda update, the process of search engine optimization has changed drastically; in a sense that the need for quality, search-engine-optimized content increased.

However, this set of article writing service providers; unfortunately, don’t have much knowledge about search engine optimization, the do’s and don’ts, etc.

• For a content writer, research skills are extremely important; in fact, more important than written skills if he aims to provide value to the readers. But this first level of web content writers has no good research skills and hence don’t produce unique copies.

• Most of their work contains a lot of spell-check errors, illogical statements that don’t match any standard. In fact, their work is only meant for article marketing or article blasting.

Below is the sample of poorly written content:

Sample of Poor Content

My take: there are not only grammatical errors but a lot of spelling mistakes including:

* Grammer

* Basic principals

* Mom and dad doesn’t

 2.      Mediocre Level

The second level of content providers are people who have some background in content writing or English writing. They have some credibility in their resume but are not really in demand as premium writers are.

Their approach towards work is mixed with partial research and partial re-writing. And the articles written by these article writers are good enough but are not really engaging for the audience.

Even if the content is produced, it does not really include SEO writing techniques that great articles have. The keywords are not really in place, the keyword density is not maintained well, and most importantly the content is not really people friendly.

So, a service like this is good to be used but it is definitely not the best article writing service and the fact is – it spends a lot of time to generate relevant leads and then get clients.

Their way of coming to a price is all about negotiating, negotiating and negotiating. Since, these SEO content writers are not in demand, they do everything to convince their prospects.

Sample Mediocre Content:

Sample of Good but NOT Great Content

Takeaways:

• No keyword density managed for Adult Acne.
• Multiple grammatical mistakes
• Worth-reading but can be improved in various ways.

 3.      High Level

The final type of content providers is high-end companies that work only on well-researched content. For them, research matters more than the written skills because at the end of the day, unique content can be produced only by getting deep in the subject.

• This category of providers have a great team that consistently works on delivering valuable content to you and they are extremely passionate about writing and helping you.

• In order to give value, these providers come up with innovative ideas like a report on making the most from content, or help you understand SEO, etc.

• Not only that, their customer service is par excellent and they don’t bother to revise the work as many times as possible, until you’re satisfied with the quality.

• For high quality writers, pricing is secondary as they are always customer-centric and believes that, if they meet client’s expectations, they would automatically be payed what they deserve.

Sample of great content on Social Media Examiner:

Sample of GREAT Content

Takeaways:

* Great start.

* Looks well-researched.

* Key points are highlighted.

* The main keyword “Pinterest” is used wisely for SEO.

Okay, How Do You Find the Best Article Writing Service Out of These?

A recent report has suggested that the requirement of premium writers have increased drastically. People are now more quality-conscious than they were earlier. So, hoping that you’re also aiming for quality with limited budget, it is advisable to keep your choice between mediocre and high level articles writing service.

The challenge here is – there are several providers that fall into these categories, so your job is to choose the best article writing service from a particular category. Therefore, you need to assess them thoroughly:

1. First, analyze what category they fall into.

• Read their sample work
• Do the samples match your quality threshold?
• How about the SEO elements in their articles?
  • How is the keyword density?
  • Internal and external linking in their content pieces
  • Have they used any H1, H2 tags, etc.

2. Learn what companies they have worked for, in the past.

3. How prompt is their customer support service.

 4. How professional is there approach in reaching out to you.

At the end of the day, you really need to be laser-focused on quality that the company can provide you with. I mean, when you keep quality as a benchmark of your selection process, you’re bound to receive nothing short of great value for yourself.

Conclusion

In conclusion, finding the best article writing service for your business can be challenging; however, when you’re aware of different types of providers and the kind of content they provide, it would be convenient for you to identify and choose one.                                                                                               

SEO Article Writing Service

Effective search engine optimization has always been primarily about great content + effective link building techniques. And, a good SEO article writing service not only comprehends this fact but also know that content when blended with some proven link building strategies, can be game changer in your SEO efforts.

Today, let us analyze some of the most significant ways an SEO article writing service can help you build a website that people enjoy and search engines fall in love with.

Way No. 1 – You’ll Have SEO-Friendly Content

The need for focusing on quality in the articles has never been so severe than it is today. With competition in every field increasing leaps and bounds in a matter of a month, or a week, only the best strategies can help you survive in the long run. And advance SEO article writing can help you accomplish the following:

Bounce Free Copy

Bounce rate really matters. For Google bounce rate determines if a website provides value to its users or not. If your website’s bounce rate is below 60%, then the Big G would treat you way better than your competitors.

And, bounce rate is basically about content quality. The more magnetic content you possess on the website, the better your site’s bounce rate would be. So, when you hire a good SEO article writing service for your website, ensure that the articles written by their article writers make your visitors stick to it for some time.

Internal and External Link Structure

                                                    1.1.  Internal & External Link Structure

While bounce rate matters, internal and external link structure matters the most. This simply means, Google perceives your links structure as a vital element while ranking your website. Some key points to remember about linking are:

….internal links needs to be directed to appropriate pages

….internally linking to high quality pages > linking to pages with great information

….use the right anchor texts

….have at least 2 external links to authority websites

….link to Wikipedia pages

Below is a graphical representation of a great internal link structure.

1.2. Example of a Great Internal Linking

The Usage of Keywords

Keywords usage is arguably the most important aspect of on-page optimization that any good SEO article writing service must follow. The keywords should neither be over-stuffed nor underused. It should be sprinkled across, so effectively that search engine bots can instantly relate to it.

Over the past few years, keyword usage in the H1 tags, H2 tags, one sentence, page meta title, meta description have been considered really profitable.

Way No. 2 – Your Inner Pages Will Also Get Ranked

Search engines rank pages. Period! When you have valuable content present on your web pages with amazingly well-placed keywords and link structure in it, those web pages would also be ranked – rather easily. But for this to happen effectively, content should be at least 1000 words.

Checkout what GoRank has to say about article length:

“The first major difference that jumps out in the Yahoo results is the preference Yahoo’s algorithm seems to have for more words on a page. The average number of words on a page for Google was 943 while Yahoo’s average words per page in the top 10 were 1305.”  GoRank.com

A good way to get the web-pages ranked quickly on the website is: find out a bunch of long-tail related keywords and create a separate page for each keyword.

However, the key here is to come up with extremely informative content that can boost your revenues with the most advanced on-page SEO techniques.

And, when you have all the high-end websites interconnected with each other with relevant links and URLs, there would be a lot of link juice flowing around within the website. This easily gets a thumbs-up from Google making your inner ‘webpages’ ranked easier than the main website.

Take Aways:

• Have not only great but a lot of content.
• Interlink appropriately
• Great content = 1000+ words of content per page

Way No. 3 – Non-SEO Benefits

Obviously, SEO matters but what also matters is using every strategy that can benefit you and an experienced SEO article writing service can facilitate your website with a bunch of powerful strategies.

1.      Different Types of Content

What most people do is, when they speak about content is, they hire a writer or buy articles of only one type. However, this practice is no longer sufficient since there are 10’s of types of content.

For example, instead of writing just “how-to articles,” one can write the product reviews, case studies, videos, audios, interviews, lists, guest blogposts, newsletters, etc.

 So, when your article writers blend of content types, the website almost instantly provides more value to the users.

 2.      User Engagement – Your Content Can Go Viral

User engagement is the need of the hour. People no longer just want to gain information; instead they want to experience it. Most visitors, these days, prefer to speak to other users and share their views about content.

 In other words, the need for having viral content has been so severe than it is today. Not to mention, when your content is discussed and when it goes viral, it contributes greatly to social SEO too.

 3.      Will Increase the Number of Repeat Visitors

There were arguments about what type of visitors matters most; unique visitors vs returning visitors. And ultimately it came out that visitors that come to your website repeatedly are your real prospects. Why? Well, because they trust in your brand and are willing to come to your website for any help.

Unique visitors also matters and helps determine the growth of the website but repeated visitors give you business. Simple!

These factors also greatly contribute to the overall SEO process. With more users, more visitors, more discussion, your website would become an authority in its respective field resulting in highest level of search engine optimization benefits.

SEO Article Writing Service – Conclusion

Now, there are several other ways that a reputed SEO article writing service can serve you, but the above mentioned are some of the most discussed/vital ways. So focus on content, no, focus on valuable content and take your business to the next level.

Stigmatter has been providing valuable article writing service to its users for nearly 3 years now. If you’re in need of great content that can increase your visitors, revenues in 2012, feel free to contact us.

Quality Article Writing Service

Content is king. 2012 is the year of content; we all know that. But one of the most common question that most people building their online business ask is “How do I, in general, find a quality article writing service provider that can help me with my content needs?”

Well, the truth is – content writing industry has been flooded with low quality writers, invaluable service providers in the past few years. No wonder Google came up with their own ninja to battle these absolutely worthless content pieces – Panda.

Now, in order to find the answer to the above query, ask yourself the following questions. The earlier you ponder over these questions, the sooner you would be able to find the best article writing service for your business.

What Results Do I Want From My Content?

Before you begin hunting for a quality article writing service, it is highly recommended to learn the prime purpose of the content you need. Tony Robbins, arguably the world’s best motivational speaker said, “more than 90% of people don’t get what they want because they don’t have clarity over what they wants.”

You see, clarity leads to action in the right direction and action in the right direction leads to results. Period. Determine if your goal is to get your articles on Google or is it to drive more sales, revenues or to simply provide valuable information to your? Most people have any of the three.

The point that I am trying to make here is – articles written for search engines tend to be focused more towards keywords whereas a sales copy tend to be more compelling, appealing. But regardless of what users want, our aim, primary aim should always be people. Of course, SEO elements can be included in it to get traffic juice from organic searches though.

Long story short – be sure of your expectations from the article writer to avoid hassles and to begin your search in the right direction.

Should I Focus on Quality or Quantity?

Warning! Most people trying to build their online businesses fail mostly because they don’t understand the phenomena of quality v/s quantity w.r.to content. Yes, that’s right! Therefore, you as an Internet businessman should be crystal clear about it.

Research has shown, the more content you put on the website, the more search engine leverage you would drive. A great example of this is – Ezinearticles.com. Ezinearticles has nearly a million freelance publishers writing on it; and there was time when they blatantly focused on quality. But after the Google Panda update, they lost nearly 47% of their traffic over a night. You see, quantity – quality = Danger!

While searching for a quality article writing service for your website, just be 110% confident that your major goal is quality. And if you can make them produce a lot of articles without a dime of compromise of the value it provides to the users, nothing better!

One of the most proven content strategies that have emerged victorious in the recent past is, publishing a lot of top-notch quality articles on the website. So, remember to not only ask this question but also have an answer to it.

What Type of Content Do I Need?

There are different types of content that are available on the Internet so are the objectives of the articles. Here’s a comprehensive list of it of the top 10 types of articles:

• Videos
• Research Based Articles
• How-to
• Case Studies
• Blog Posts
• The Famous Lists
• eBook
• Reports
• Reviews
• Sales letters
• Articles

From my experience as a content provider for 3 years, research based articles are the costliest as they require more time and efforts. These types of articles are present on “Wikipedia,” and rest others go on blogs, individual websites, etc. So, analyze your market, learn what type of content would best suit them and make your provider come up with nothing short of excellent articles.

What Is My Budget?

After knowing the difference between the quality v/s quantity phenomena and being sure of the results you want, it is now time to get down to some serious business.

Your budget basically determines the quantity of posts you can order. Note, you can simply not compromise on the quality. I can’t stress more on the need for quality anymore – enough said.

So, when you ask yourself, what your budget is, you can estimate the amount of the articles you’ll get. Your job is to strike a balance between quality and quantity.

Answered These Questions – What Next?

Okay, so you have answers to the above vital questions related to article writing. Now what? Well, you’ll now need to analyze the competence of the service providers; here is what you need to look at, while choosing a high quality article writing service for your business:

How Long Have They Been in the Industry?

Experience matters – Google loves websites with great web presence on the Internet. According to it, websites with good exposure provide more value to its users than a newly launched website. The same is absolutely true when it comes to an articles writing service.

Again, the market is flooded with newbies who have no relevant experience whatsoever and are providing content that’s getting slapped by Google time and again.

Do They Have Good Social Proof?

Social proof makes a website more credible. I would rather choose a website with handful of testimonials than with no testimonial. That’s exactly what I want you to do when it comes to understanding if the provider is trust-worthy or not.

Look for what their clients have to say about them, do they sound genuine? Are their clients happy, unhappy with their service? etc.

If they have any reputed name under their belt, then they are 100% worth-considering. It means, they give ‘un-paralled’ value to their clients and hence are trusted by big players too.

Do They Have Relevant Samples?

After all these things, everything boils down to their samples. Be sure that you checkout their articles thoroughly and analyze their written skills. For some providers, there is a huge differences b/w their sample work and the articles they actually deliver. The more the samples, the better; the greater quality they have, the better.  I suggest you to verify their articles on the following parameters:

• Grammar
• Keyword Usage
• Article Structure
• Most importantly – the information in the article.

These are some of the most vital aspects that one needs to know while choosing a quality article writing service that delivers value, has an amazing customer service and is simply the best!

The year 2012 is the year of content marketing. That’s right, analysts have suggested that content on your websites can either make it or break it for you, especially in this Post Panda Era. And, there is no denial that content marketing has emerged as the single most powerful marketing strategy in the recent past.

Generates More Leads

Off late, the size, color of content has changed, which has provided a huge boost to the lead generation for the users. These days lengthy sales letters filled with variety of colors don’t work and marketers have already realized this fact. It’s all about value, quality in 2012 and the coming years. So, if you plan to have an extensive content strategy for your business, you’re bound to skyrocket your revenues.

The key focus however should be on providing real value to the users. The more value you give to your readers, the more leads you would get.

Slashed Estimated Conversion Time to Upto 50%

There is a term called Estimated Conversion Time (ECT) that I coined. . What great content can do for you is, shorten the sales cycles and bring you sales in a short period of time. For example, if you have excellent content on your website, the visitor can convert into a buyer, almost instantly.

What you can do is apart from high-quality articles, you can create case studies of your clients, and show your prospects how these clients, who were once skeptical about you, now consider you the best man on the planet for their needs.

There are many types of content that you can decrease the ECT apart from the articles.

• You can give them quality reports.
• You can conduct an interview of one your clients and spread it around.
• You can create an audio revolving around their niche.

You Can Make Your Competitors Envy You

What do big players like Rich Schefren, Mike Filsaime or John Reese do to make their competitors envy them? Well, first they create an amazingly valuable product. Then they come up an irresistible sales copy that only few copy can resist. It’s true. With great content on your website, you can have an unprecedented advantage over your competitors within few days.

And obviously, when you lead your competitors, when you become an industry expert like nobody else, your competitors are bound to envy you.

Improved Search Rankings

This one is easy to understand… post Google Panda era, it has become all about quality. Stigmatter has been following Google updates keenly and we noticed that websites that were ranking well on Google went down to nowhere overnight, thanks to the low-quality, poor grammar stuffed articles on their pages.

On the other side, the sites with great content saw a significant increase in their rankings. Let me define ‘great content’ for you:

• Researched
• Targeted inbound & outbound links stuffed
• Content that gives provides more value and absolutely ZERO fluff.
• Highly keyword optimized for search engines, of course without looking unnatural.

Do you notice that all the above components that determine ‘great content’ are focused towards readers? Yes, that’s exactly we got to do.

Become an Authority

If you’re not building your brand, then you’re aiming for short-term goals. Let me explain what I mean. Ewen Chia is an authority in email marketing; in fact, he probably has more email subscribers than anyone in the industry.  Had he not aimed to become an authority, he would have probably been playing with few thousands of subscribers today but that… is… not… the… case. He has over 1,00,000+ subscribers.

Similarly, whatever you product work on; make your content sound more authoritative. Make it sound like…. you’re the only expert alive in that field.

And with great content, building your personal brand or your site an authority would just become a cakewalk. Literally!

These are some of the most powerful benefits that I have witnessed among our clients and others while uniquely and obsessively using (different types) of content. And I am sure, if you focus on it, you can achieve similar results.